
CONTINUOUS DESIGN PARTNERSHIP
ICICI Innovation Labs
As part of a long-standing relationship, we partner with ICICI Innovation Labs to solve consumer and business problems in an intensely collaborative process.

Driven by engineering.
differentiated by Design.
A natural fit for a team focussed on disruption
Labs was setup with the vision to constantly reimagine banking and financial services. Complementing the team of top-notch Engineers in place, Canvs acts as the Design arm of the team.
Disruptive Ideas Fuelled by Rapid Prototyping
Optimizing the design & dev collaboration model
Labs encourages radical ideas – the only condition being, they cannot be just an idea – they must be a working Proof of Concept. To make that happen, Canvs collaborates with the Engineers at Labs right from Discovery to Delivery.
We Do It All
From Debt Markets & Agri-Tech to Business Process Automation & Consumer Facing Apps
Every project at Labs starts with a unique business problem or opportunity. Working with the Product teams, Canvs discovers insights, understands the requirement down to its tiniest parts, defines the problem before ever jumping into Sketch or Figma. With our bases covered, only then do we start designing, and iterate till we hit a pre-agreed milestone reflecting success criteria, before handing it over to Engineering to be built and tested. We continuously test, validate & iterate based on evolving business & product needs as well as changing product landscapes.

Debt Marketplace
A suite of products individually hosting separate sub markets of various different debt based instruments.
Syndicate Loans
Productizing the entire life cycle of Syndicate Loans from creation to negotiation to sanctions.
Commercial Papers
A first of its kind product for the industry that hosts short, unsecured corporate investments (Commercial Papers). The entire lifecycle of a CP that otherwise took months could now be done within days, all through an end to end closed auction model.
Secondary Loans Marketplace
A marketplace for pre-owned syndicated loans to sell their loans further down among other investors. Full disclosures, communication modules, detailed documentations on demand and sanctions.
The Power of Participatory Design
Every project at Labs starts with a unique business problem or opportunity. Through multiple conversations with the business teams, Canvs discovers insights, understands the requirement down to its tiniest parts, defines the problem before ever jumping into Sketch or Figma.

ICICI Custodian
A product build for the Custodian Services given by ICICI to it’s Foreign Investors. Onboarding, Processes, Paperwork, Opening Accounts – all in one Place complete with an Assistant.

Customer Conversation Platform
An assistant product for the customer service team that helps relationship managers ask the right questions to their client and propose fitting products to them.

e-Arthiya app for rural Mandis
Crop negotiations, Lending, Payments, and Managing crops for the entire Mandi ecosystem. An app designed to serve the needs of the modern Arthiya.

ICICI go
ICICI’s flagship app iMobile redesigned to be 10x lighter and faster to qualify as an Android Go app.
Shipping Products by Optimizing Roles
Sharp design teams collaborate directly with brilliant engineers and experienced business teams, in a zero redundancy, clutter-free environment. From tech to business everyone knows how they contribute to design.
Closing note
What keeps us going
Labs operates in a fast-paced collaborative environment that’s great at discovering, nurturing and delivering great ideas. At Canvs, even though we’re proficient at integrating with our clients, we’re partial to this form of collaboration – giving us the freedom and speed at which we like to design, test and iterate.
Our takeaways
Long-standing partnerships like we have with the ICICI Innovation Labs, allows us to explore, deep-dive, execute, test and iterate continuously. Operating at the scale of a major national bank, projects at Labs allow us to explore unique problem statements, test and validate our ideas and do it all at scale.
CONTINUOUS DESIGN PARTNERSHIP
ICICI Innovation Labs
As part of a long-standing relationship, we partner with ICICI Innovation Labs to solve consumer and business problems in an intensely collaborative process.


Driven by engineering.
differentiated by Design.
A natural fit for a team focussed on disruption
Labs was setup with the vision to constantly reimagine banking and financial services. Complementing the team of top-notch Engineers in place, Canvs acts as the Design arm of the team.
Disruptive Ideas Fuelled by Rapid Prototyping
Optimizing the design & dev collaboration model
Labs encourages radical ideas – the only condition being, they cannot be just an idea – they must be a working Proof of Concept. To make that happen, Canvs collaborates with the Engineers at Labs right from Discovery to Delivery.
We do it all
From Debt Markets & Agri-Tech to Business Process Automation & Consumer Facing Apps
Every project at Labs starts with a unique business problem or opportunity. Working with the Product teams, Canvs discovers insights, understands the requirement down to its tiniest parts, defines the problem before ever jumping into Sketch or Figma. With our bases covered, only then do we start designing, and iterate till we hit a pre-agreed milestone reflecting success criteria, before handing it over to Engineering to be built and tested. We continuously test, validate & iterate based on evolving business & product needs as well as changing product landscapes.

Debt Marketplace
A suite of products individually hosting separate sub markets of various different debt based instruments.
Syndicate Loans
Productizing the entire life cycle of Syndicate Loans from creation to negotiation to sanctions.
Commercial Papers
A first of its kind product for the industry that hosts short, unsecured corporate investments (Commercial Papers). The entire lifecycle of a CP that otherwise took months could now be done within days, all through an end to end closed auction model.
Secondary Loans Marketplace
A marketplace for pre-owned syndicated loans to sell their loans further down among other investors. Full disclosures, communication modules, detailed documentations on demand and sanctions.
The Power of Participatory Design
Every project at Labs starts with a unique business problem or opportunity. Through multiple conversations with the business teams, Canvs discovers insights, understands the requirement down to its tiniest parts, defines the problem before ever jumping into Sketch or Figma. With our bases covered, only then do we start designing, and iterate till we hit a pre-agreed milestone reflecting a success criterion, before handing it over to Engineering to be built and tested.

ICICI Custodian
A product build for the Custodian Services given by ICICI to it’s Foreign Investors. Onboarding, Processes, Paperwork, Opening Accounts, all in one Place complete with an Assistant.

Customer Conversation Platform
An assistant product for the customer service team that helps relationship managers ask the right questions to their client and propose fitting products to them.

e-Arthiya app for rural Mandis
Crop negotiations, Lending, Payments, and Managing crops for the entire Mandi ecosystem. An app designed to serve the needs of the modern Arthiya.

ICICI go
ICICI’s flagship app iMobile redesigned to be 10x lighter and faster to qualify as an Android Go app.
Shipping Products by Optimizing Roles
By letting designers collaborate directly with engineers, guided by business teams, we work together to create an environment where stakeholders know their roles. All the benefits of collaboration & co-creation with none of the clutter and redundancy.
Closing note
What keeps us going
Labs operates in a fast-paced collaborative environment that’s great at discovering, nurturing and delivering great ideas. At Canvs, even though we’re proficient at integrating with our clients, we’re partial to this form of collaboration – giving us the freedom and speed at which we like to design, test and iterate.
Our takeaways
Long-standing partnerships like we have with the ICICI Innovation Labs, allows us to explore, deep-dive, execute, test and iterate continuously. Operating at the scale of a major national bank, projects at Labs allow us to explore unique problem statements, test and validate our ideas and do it all at scale.