
Wonderchef
A Sanjeev Kapoor Company
Project and its context
Innovation and Expansion
Product Differentiation

Brand Differentiation : Going Online and shedding a few baggages
Solving for the challenges
A brand to fit the offline world
From Luxury to Approachable



Learnings from research
Product positioning of Wonderchef with respect to Prestige/Hawkins




Perception of Wonderchef in target audience’s minds : Keywords “Views on Wonderchef”
Vision and DNA
Target audience
How we went about solving the problem
Part 1: A New Graphics Manual for an Online Brand

Fonts

Use of Gradients

Photography

Part 2: Wonderchef 2.0 : Redefining the Online User Experience

A product that embodies Wonderchef’s value proposition

A clean, uber, comprehensive e-commerce experience

Dedicated engagement units to cater to Sanjeev Kapoor’s fanbase

Staying in touch with the brand’s existing offline recall

Fully Mobile Friendly
