Redesigning the user experience of a Trade Financing Product
Project and its context
Redesigning Drip’s client portal’s user experience
Parts of Execution
Basic Modules and its Visual Design
The Financing Module
An invoice has a decent amount of information that the client puts, a lot of which are subject to scrutiny by the Drip’s underwriting team. Hence while inspecting an in-process Invoice, it was important to segment the information into logical compartments.
Creating of Invoices was broken down into 4 steps to establish clarity in the process and bring an aspect of familiarity to it which would build a sustainable habit for the customers with Drip as a service.
The four steps were:
– Invoice Information
– Shipping Details
– Funding Information: Add buyer’s bank information
– Associated Documentation : Entities like PO, Bill of Lading, Shipping bill etc.
At any point of time, a client would have multiple invoices floating with Drip at various stages of processing. The process of verification and underwriting could possibly involve a lot of to and fro between the Client and Drip to exchange information documentation etc. This could all be automated and raised as alerts that demanded the client’s immediate attention. Naturally, these alerts were also concurrently sent to them on other modes like SMS and Emails.
This mode of asynchronous communication was one of the most critical aspects of the portal that allowed clients to jump right into a process blockage and intervene with constructive inputs and clarifications within the portal.
Similarly a global notification module was also designed to intimate the Client of important developments that typically did not need the Client’s response on anything.
The Analytics Module
Impact and Reception
Canvs joined hands with Drip at a time when it did not have a product design team internally. While working with the supportive and skilled product and dev people at Drip, Canvs was not only able to execute the new vision for the rebuilding of the platform but also set up internal processes around Design as a function complete with documentation, versioning, asset management and versioning.